Is that an iPod in your pants...?

Levi's with an iPod dock

Introducing the Levi's® Redwire™ DLX Jean, designed for the on-the-go music lover. Custom iPod® docking cradle is built into a hidden side pocket.A red wire connects cradle to jeans, allowing for visibility of the iPod® without losing connectivity. Retractable headphone unit sits on waistband. White leather joystick controller is integrated into watch pocket, with controls to play, pause, track forward/back and adjust volume.

Hmmm... cool or lame, I'm not sure.