I thought Sprite was hip hop

Serious Eats:

Coke decided to relaunch Cherry Coke this month and they did it by hiring the design team behind Rocawear—hip-hop legend Jay-Z's uber successful clothing brand—to redesign Cherry Coke's packaging as well as creating that of the new Cherry Coke Zero. I think Cherry Coke's palette of pinks and cityscape are really pretty, but Cherry Coke Zero's packaging is rather clever—the same cityscape in black, and cherries with holes (zeros) punched into them.

Press release

The special Fashion Week Cherry Coke launch event will also showcase six artists who will reinterpret the brand’s graphics in five different media. The participating artists — sneaker-designer Dave White, photographer Shareif Ziyadat, digital artist and illustrator Nigel Dennis, sculptor Charlie Becker and lifestyle influencers Nick Poe and Jeff Roberts — will unveil their interpretations of the Cherry Coke look at the event.

Joining Cherry Coke, Shawn “Jay-Z” Carter and the five artists, attendees at the exclusive event will include a mix of celebrities, musicians, athletes, stylists and New York City tastemakers. Guests will enjoy specialty food pairings, signature cocktails, and ice cold Cherry Coke.

New Cherry Coke and Cherry Coke Zero packaging will be supported by a fully integrated marketing campaign, which includes a new 30-second television commercial that will debut on the February 14 episode of American Idol on FOX, plus radio, outdoor, and point-of-sale executions. The new creative for Cherry Coke was developed by advertising and design agency 72andSunny of Los Angeles, California.